Jun 21, 2022
In Business Forum
Tools like Google Analytics, and metrics can be broken down and analyzed by timeframe or by campaign. social media manager, plus the skills needed to run their Phone Number List own business (as if the first part isn’t hard enough!). Here are seven skills that will help you become a successful freelance social media manager. 1. Copywriting Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be Phone Number List good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Moreover, freelancing projects often come with higher expectations than a normal Phone Number List job: clients expect freelancers to deliver copy without any spelling and grammar mistakes. As a freelancer, you can subcontract an editor to double-check your work before delivering it to clients. 2. Photography and design A freelance social media pro Phone Number List will often need to capture and create content for clients. This is where having skills in Phone Number List photography and design can come in handy. Even if you’re not a Photoshop expert, tools like Canva make design super easy with templates tailored for social media posts. In terms of photography, the best camera is the one you always have with you (aka your phone). Whether you’re recording videos for TikTok and Reels, or taking photos for Instagram and blog posts, today’s smartphones are fully capable of capturing content that meets the image specs and video specs of each social media platform. Community management Many businesses hire social media Phone Number List freelancers to outsource the more time-consuming aspects of social media, such as community management. Community management usually involves monitoring inboxes and replying to DMs, engaging with post comments and mentions, interacting with other users, and moderating Phone Number List discussions. Good community management requires being organized and meticulous (ensuring no customer service issues are missed), following the brand’s tone of voice guidelines, and Phone Number List having genuine interactions with the community. 4. Analysis and reporting As a team of one, freelancers often need to provide analysis and reporting on the client’s social channels.